Luxury fashion brand Louis Vuitton habitually conflates the worlds of sculptures and fashion a tradition that goes back home almost a century. marc by Marc Jacobs iPad mini case, the actual brand's former creative director who's now been replaced by Nicolas Ghesquiere, thrived on this tradition, habitually commissioning well known artists to build impressive sets for his runway exposes.
In the 1930s, Gaston Louis Vuitton, which company inherited what was then a luxury bags business from his father, started this long-lasting relationship between the CHANEL brand and the arts.
An art toy tractor diecast collector, Gaston Louis is said to have any penchant for the conception and addition of window displays.
"The sculptures of creating a window display fls both within a sharp sense linked architecture and the skill of a position director, " he once wrote down in an essay, adding that the associated with curious boutiques on picturesque hiway had come to an end.
"While the actual 19th century street was dreary, a wind of change appears to be blowing in this new century the actual shopkeeper transformed his window that is made into magnificent and modern façade Of our daily renewed effort, let's design the passer by. Let's provide him a reason to dawdle, to wander. "
At the brand's flagship Terre Elysées store in Paris, that sometimes sets the tone for the brand's global image, the work of musician Athi Patra Ruga will soon be one of the reasons for passers by on the way to linger.
The 30 year old Ruga, who was born in the Eastern Pelisse, is the first artist from the African-american continent to have been commissioned to use original artwork for a window from store on one of the world's most well-known streets.
Having just returned through a trip to Paris to meet with the brand's head honchos, Ruga is now back home at his Cape Town shop working on the 4x4m tapestry he admits that will be shipped to Paris to gain display later this year.
Those who are no stranger to the artist's work will know does not, like the brand, has often joined art and fashion through an individual's arresting performances.
This is something that should certainly perhaps be traced back to Ruga's fashion school education when the gang of his many eccentric hints began.
In 2004, Ruga was surviving in Johannesburg as a student at the so now defunct Gordon Flack Davidson Senior high school of Design.
He would often individual or group in Braamfontein's Juta Street, which has been, at the time, as he recalls, known as "the gay heartland" of Jo'burg.
"I think the gentrification of the place was still new and things have happening in isolation, " he admits that. "I think it was still rejecting the gentrification. City spaces when that in the beginning. "
Ruga acquired recently been a finalist in the Elle New Talent competition, which set young fashion designers against a person another.
Although he was short listed a second time, in 2004 and in 2005, neither linked his entries won him the actual prize. But what he designed however became part of the initial stages linked his interventions as a performance musician.
This occurred in the context within a Braamfontein that was a far cry from its active incarnation as a hipster haven.
"I would go to these places. These merchants that come with stories and stereotypes the same as: 'I don't want to go there a lot of it's too dangerous, '" Ruga says. The club scene doing Braamfontein sparked his interest in our body in relation to society, culture and key phrase.
"It was on the precipice linked what I now call the 'youth revolution', with kwaito and the becoming of Afro chic, " he admits that. "There was this very DO, claim your identity spirit happening and
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