Four years ago, China came first "car" company, it is easy to. Car not called at that time "special train" about car rental. Just recently, prone to rumor and Uber merger for the first time, after four years of being "dream world".
But when was the car actually becoming popular travel tools? There are two points of concern: July 8, 2014 launch, first car, launched August 19 drops drops car. After that, China's "special car" market has been advancing.
How Internet companies are promoting this half-traditional markets? Lei Feng is also a understanding on this issue.
Early special trains like?
Network CEO weeks course to Lei Feng inspired him to do the car three headers:
1.2009 in March, Ms Hu Shuli to New Zealand taxis in the new report of the public-private taxi;
2. China famous investigative journalist Wang Keqin 8 years exposing shady reports Beijing taxi monopoly;
3. discuss with friends Mr Mao "the relationship between the number of car models and capacity."
In the above three points, facilitated by the end of 2010, and launched its own about the rental business. Hu Xulei, Director of public relations from Lei Feng network, when the car started to market, or through 400 telephone calls, little traffic, cars need to wait for a long time. In 2012, to launch the Android version of the software, "looking back now, software to make very rough." At the time, about car hire and car rental the big difference is about rent a car with a chauffeur, often billing by the hour or day.
AA car rental network of Lei feng was briefed by Vice President Li Xiaodan 2013 car market. When the car is more on business travel, some Conference car and business cars, unchanged, is positioned in the high-end users. Later these users vehicles equipped with car service in the outside of work there is a big demand, then gradually started to shift to life.
Is the quiet car market when orders soared? Two "early bird" car company gives different answers:
Easy to say orders have been steady growth before, but the real explosion is starting from the popularity of smart phones. Promote the development of the car market of mobile Internet from the beginning of 2014, is easy to realize that the market had started the fire.
AA car really began to surge in orders, which started in July last year, which drops quickly into the market. They expected degree of hot car market by the end of last year should have appeared in the end of 2015, but drop quickly earlier this year. Paul Frank iPhone case
What is transformation of the car market with Internet company? Paul Frank iPhone 5S case
How Internet companies are promoting this half-traditional markets? Lei Feng summarizes two answers: one is the high-end car market turned into a popular travel; the second is to take a taxi the subsidies on the front to the car market.
AA car rental network Li Xiaodan to Lei feng, "the car" this word was first proposed and popular. Two years ago, when AA wanted to film a promotional video, 5 minutes is not enough, we must tell you what business is, and describes how to use, how to charge what are the benefits. Now, in accordance with the "special" knowledge, AA rental just tell users how they service win would be nice.
Car mode is different from a taxi, only information platform, car has a clear business model, but since the style of mad money subsidy of Internet companies come in, half the traditional "car" companies have also been affected. In the early days, AA and vulnerable to basic can be profitable without subsidies for drivers, without subsidizing users. But after the Internet company came in, car through crazy coupons also introduced many "public users". Old car company is not keeping up is no good, easy to introduce, "subsidies, spent a day ago is amazing", the current AA car rental there is no profit, through diverse business base to break even.
However, have one thing in common it is worth mentioning that, despite the crazy coupon when we have, but established car companies are "just in time" your hand. Hu Xulei described to reporters, high-end users currently on the platform or the majority, concentrated in 28-35 years of age, monthly income over 10,005 ratio is higher than 70%. In the actual performance, and AA really offers very few players, especially AA car rental seems to be completely ready to go "subsidies to make users" for forgiveness.
AA car Li Xiaodan introduction, "we tried subsidized, but found that most were subsidies to attract users, there is no loyalty, the current AA 88 Yuan rent a car bound for the first time credit card travel vouchers, AA want to retain target customers of one service. "Identified during the reporter's real, AA rental car drivers wear white gloves, wearing a suit and tie. In addition, the AA car rental platform vehicles is black, the new, unified models. "This is characteristic of AA, we have introduced standardized service, and want the user to take once we know that we are not the same. "
From the "about car hire" to "special" car was before the play pushed the average user of the Internet, makes the expansion into the high-end travel mass travel. But reporters, but while the market is open, but distribution is very different user groups, those car companies that started as a middle-and high-end users are still continuing their insistence.
https://www.youtube.com/watch?v=mq6ATF8Bpi0
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