On September 1, 2015, but drinkers official website is online, on the website before the opening, but SIPs team interviewed. As a wine Internet team, but drinkers led by Hu Xiao Han's, with a paper plan, access to the tens of angel financing, the market valued at 150 million, in the interview, Hu Xiaohan said in November this year, is confident to win the second round of funding.
As one after the, Hu Xiaohan has joined the Internet industry for 8 years now. Who worked in the wine industry consulting company is one of the most well-known and one established a mature operating system, service provider.
In the interview, Hu Xiaohan said: "fight in the wine industry for so many years, many traditional companies want to play a new model, a new bright spot, but deep was imprisoned by their brand value. Brand not only points, more easily become fetters. Alternative wine enterprises, in terms of Internet use, simply use channels to sell it, or push down prices to influence the audience. ' Internet +' is not playing to the point. So, today's wine industry, an Explorer need to expand channels, and sales strategies can really form a tacit understanding with consumers. We create only SIP, in order to fill this gap to the wine industry. "
It is reported that one Chairman Yang Guang was one of the only SIP team. In reference to accession is one Chairman YEUNG, Hu Xiaohan witty said: "I am old Yang on the wine industry and modification of the Internet had the same idea, but Yang also helped me start, sending a lift. "The collision of old a little not knowing what will touch the spark!
"The Internet +" white spirit pattern creator
Traditional wine industry on the Internet has a lot of cognitive errors, when they supplemented sales channels, offline do not get really complement each other, the shackles of traditional ceremony and concept of the brand, so that the overall spread of unable to focus consumer attention. But companies such as Jiang Xiaobai, Internet model to create value to their products, but their audience is too narrow, if strengthened in this respect, the birth will be more competitive and market impact of the wine industry development pattern. So, Internet wine market, will include more than 50 billion shares, or 100 billion or more!
When describing Internet-liquor, Hu Xiaohan draws on successful models of millet. He said that millet does not succeed before phones active in offline, online mobile phone sales channels of fast, not a real concept. After the success of millet, leading the digital product of the Internet era. Today's wine industry, too, the Internet model, did not form a complete set of concepts and models, it also needs to be a creator.
Explore the Internet, leading wine industry into "mass age"
SIP products and services for Internet wine into a complete concept. Keep "the return of the Chinese liquor" branding background, put the brewing liquor service and offline interaction, so that sales are no longer limited to channels, but covered in masses based on the mining potential of the Internet market.
When brewing, but drinkers used "old Tin pot, cave cellar" process, and invited more than drinkers, with "double-blind" approach to participate in the SIP debug. After 365 days travel thousands of miles, 19,944 hours talk, 1,930 modulation, let every drop of wine, fat dissolve in the mouth.
When making a wine, but drinkers to strict selective raw materials and brewing environment, or even the whole plant without a single nail. Only SIPs each link has become extreme.
Internal unlimited requests, the pursuit of the ultimate wine experience. Externally, from wrapping thousands of considerations, the product manual revised numerous times.
Small: classical wine style combined with modern design theory, after 120 days of carefully orchestrated, to match the wine's wine vessel. SIPs give the wine not only "wine" function is for storage of splendid drinking culture. Let the drinking man, don't have to arrest on money and ceremony, make drinking more gentleman's refined culture. Decoding Tiger sniffing protection of intellectual
To: create a variety of custom patterns, make the service more product effects. To provide consumers with the most direct experience--drinking a glass of wine, with a song! several people gather to dance to entertain! there is poetry, more piano music here!
SIP the ultimate idea, Hu Xiaohan-persistent exploration of the wine industry on the Internet. During the conversation, Hu Xiaohan meaningful said: "we are entering the wine industry is not long, and we are not competitors of any brand, we found deficiencies in the wine industry, we hope to have more wine brands and we stand together to solve problems, to create a market. Efforts of what we do today, will be a major attempt on the development of the Internet wine, we want to be a leading people into new areas, exploring! "
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