C round of $ 100 million, DST lead investor Sequoia Capital, King Lam Estate, the Kunlun worldwide and members of the Sino-US joint Super angel investment. In June this year, when less than a year of "Dada" burst out when the new round of funding, many people still know nothing about it. Founder Kuai Jiaqi said they want is this effect, "I hope when we come out sounding when basically have more steady. "
Kuai Jiaqi, with magic are typical traits of entrepreneurs: practical, low key, like to leave work ... He hand founded of "up up" is a oriented b end, and provides last three km logistics service of platform, June 2014 online, currently docking has including hungry has you, and Beijing East, and Baidu, and Amoy points points zainei of hundreds of home O2O platform, daily distribution single volume had 700,000 single, has over 150,000 real name registered of distribution Member, most for part-time, service over 100,000 home merchant, cover has Beijing, and Shanghai, and Guangzhou, and Shenzhen, and Hangzhou, and Wuhan, and Nanjing, and Chengdu, and Chongqing, dozens of a main city.
This time, Kuai Jiaqi, he and "Dada" is almost ready.
Indissoluble bond and logistics
"I studied logistics degree at Tongji, McKinsey after work, doing is logistics consulting-related projects. Because it is love (me), so I went to MIT to read logistics engineering, Oracle Product Manager after graduation, and also related to this. "Kuai Jiaqi and seem to" logistics "indissoluble, after returning home, he worked in the media and live for VP,14 years left in the first half set up" Dada ", around a circle, doing logistics business. He said the two main reasons, first is always very loving logistics; Secondly, "I don't think entrepreneurship is sure to mobile Internet, mobile (opportunities) is the biggest O2O, O2O biggest pain point is logistics. "
Why do you say it? Kuai Jiaqi believes that traditional e-commerce and O2O there is very different, which makes original, a whole huge express and logistics system in the O2O electrical contractor does not apply, you need to do a new thing to deal with it.
"Tradition is represented by Taobao, characteristics are: low quality, timeliness and culture is strong, complex low purchase rate, mass SKU. And O2O first timeliness special strong, and basically to hours meter of many; then regional is obviously, you in Pudong are not buy Puxi of things, SKU also didn't so more, assumed eat outside sold words, eat to eat to on that several shop that several road dish; second repeat purchase rate is high, user may a week will points good times outside sold or bought times fruit, but in Taobao shop buy with a things of proportion is is low of. There is product personalization, you will find three kilometers around selling things is not the same, even if it is also called Kung Pao, next door to shops are not the same. "
Look at traditional practices: is to create a nationwide network, trunk, branch, warehouse Center. As a result, sacrifice is time, leads to a huge scale under the effect of cost reductions. But this does not apply to O2O electrical contractor, because O2O is a to point b, is a timeliness strong electrical contractor.
While traditional logistics tend to build a team, but the problem is clear: first, it's hard to imagine building 100,000-person team sent out, expanding very slowly, management costs are also higher; the second is low efficiency of import, to pizza, for example, at noon and evening peak periods requires a lot of people, and by afternoon were idle. Meanwhile, many people are willing to take the time out to make more money. Therefore, Dada is positioning crowdsourcing model for b-end merchants solve the logistics of distribution at the end of the biggest pain points.
"Crowdsourcing" the essence of the model
As with Uber drivers do not belong to the Uber, not DADA DADA delivery staff. They are their own transport, pays gas, from Dada connected form directly to businesses that collect the goods, delivery and click confirm shipping charges automatically to your TA da da account.
Kuai Jiaqi believe that Dada as a typical example of crowdsourcing platform, mainly three things: traffic, trade and logistics. "We don't own the distribution, we just set the rules, so that everyone on this platform to gain, so that this platform can continue to progress. In other words, the whole essence of the crowdsourcing model is to set rules, have to rely on rule of law and not by others. "
Of course, the crowdsourcing model has an unavoidable problem is how to control quality of service line? Kuai Jiaqi said: "we're doing a few things: first, our transportation specialist through the real-name authentication, docking and the background to the Government's database, ensure that TA is not a bad guy, Guy, this is the most basic thing. Second, on top of that, all distribution through online exams, as well as offline classroom training. In addition, we would roll uninterrupted training. Third, through the optimization of products and processes to ensure that money and goods, one of the three security. For example cod, we will require the transportation specialist dianqian payment first and then get the money. Last one is the timeliness and distribution business placed orders with orders in the course of each link, time, and location of a moment we are GPS real time tracking by mobile phone. " Every entrepreneur will make ten start up mistakes
"In addition, Dada has its own algorithm for the distribution of the distribution efficiency and service quality ratings, and rewards and punishments according to high and low scores. Low distribution, will be reduced to grab a single permission, or even eliminated. "Kuai Jiaqi adds," in essence, the emphasis is there must be rules. "
Lucky people do things together
Facebook, Twitter, Airbnb, Alibaba, Jingdong, millet ... You may not know, the famous "Unicorn" behind a common set of "horses", is Russia especially ▪ in Milner (Yuri Milner) founded by DST Fund.
Dada c round lead investor is it.
I'm curious, how Dada with DST become attached and secured the financing? Kuai Jiaqi recalled saying, "da da c turn when at least 6 Offer and can throw $ 100 million Fund represents a high quality. Why work with DST at all? I think it is a very important point is that patterns of Yuri was amazing. Was very impressed by, I chatted with him for two nights, the second night, he organized a very small party, circle most of the dozens of people pulling together, there are entrepreneurs and investors. "
Hearing this, I thought I would surely be a private banquet or party. Kuai Jiaqi told me:
"Cinema is the theme of the party, called the Are We Alone? Alien Planets Revealed》。 "
"About using Kepler to discover extraterrestrial life. At the end of the, Yuri is responsible for the project at NASA Chief and Chief of the Chinese Academy of Sciences responsible for extraterrestrial life are invited on stage, three people had a discussion. Yuri herself a physicist, all he cares about is the universe, the many Ethereal thing in life, but in fact is a very essential thing. After the end of, I talked with Yuri add up to five or six, we have the next five years, ten years in the business of what may happen on preview again. "Kuai Jiaqi said.
"I was very surprised and a little, and DST have always stressed that their performance could be so good, is because of good luck. "Kuai Jiaqi told me that he actually believes this," startups are dying thing, maybe one out of 10,000 (successful) probability are not, role of luck most of the time is overwhelming. In fact over the last decade, domestic investors staggering returns of the company as a whole is count them, then why do they (DST) are met? and DST's investment team in China is very small, each was able to seize maximum opportunity, they think it was luck. I also tend to agree with this statement. So, good luck people do things together should be a thing. "
But people should not time immersed in the joy of an army of 150,000 leads back around, competitors have emerged: subsidiary O2O East Beijing "Beijing Eastern home" early May launched their own crowdsourcing logistics business, in Liu's words: "we will dance the square dance also becomes East transportation specialist. "Hungry has you June 1 launched has development long of socialization logistics system" Hummingbird ", allegedly online a week platform Shang that has 100,000 orders volume, has more than 10,000 more distribution member using, future system also will docking third party team and all package logistics; in addition, also has batch with Dada as of start-up company also in rear forced chased, like is" everyone express ", and" interest live ", and" I fast to ",.
Kuai Jiaqi are clearly aware of this, so far hired Silicon Valley early Facebook Yang June of one of several Chinese engineers, "he's better than me alone, the first in Google, then Facebook and Square for six or seven years. "Kuai Jiaqi believe that Dada Yang June included in the next phase of development," we do this thing is essentially a bilateral trading platform. Any bilateral trading platform last spell thing with efficiencies of scale. Efficiency leads to cost reduction and optimization, scale is based on line execution and promotion operations. Efficiency of almost all products technology, so he joined Dada in the efficiency of the network as a whole, there's a huge improvement. "
With O2O electric business field of race increasingly to white-hot, and when of taxi software market as, station in outlet Shang of all package logistics also will ushered in more greatly small of entrepreneurs, from magic are growth up of "up up" can continues to in this track Shang lead, future grew up all package logistics territories of Uber? Kuai Jiaqi said he has confidence, "at least, we of luck also good. "
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