In the Baidu search for "video-game channel is divided into", and the second position appears on the travel channel-sharing information. Indeed, compared to the travel industry, television is still in its very early stage of the game after the trade channels between CP and the distribution of benefits, there is not much discussion. After all, the distribution of benefits is only built on a certain scale of interest makes sense.
Recently, the lobby appear to be attempting to break the hush, put questions to advance into the video game industry.
Early enchantment Three obstacles affecting wearable devices for
Video game into the domestic market less than two years, lobby card wars started since last year. At present, the channels to the CP rate is rare, each different way of playing is already emerging.
When Bell, strange Cooper, millet, Ali and other gaming hall taken by CPS (Cost Per Sale denominated in the actual number of sales or channel cut from CP's actual revenue) into has been there. Because the pattern is established on the basis of the actual profits, CP did not bring extra pressure, so we keep the default view.
Recently, it was part of the game CP reaction, some lobby is trying to "introduce" the CPA (Cost Per Action to put the actual effect valuation of CP need to pay for every download to channel) mode. Before this split appeared in the game boxes and other hardware on the TV installed, video through the channels of distribution and other applications.
Sharing model is not the fundamental problem of insufficient revenue. Lobby said the industry is in the early stages, we are not making money, should play more of a supporting role at this time.
Main points try He Yi?
According to the understanding of science and technology, currently specializes in video-game manufacturer of about 20, the overall flow is very low, more profitable is impossible, even if some companies can gain some profit from the b end, living conditions are weak. This not by paying several brushes that can conceal it, game lobby should be more aware of this, so plays into patterns, what are you going to do?
According to incomplete statistics, various channel has more than 80 companies, including operators, hardware vendors, third party platform in three categories. In interview process in the, electric technology understand to third party game platform charges or stems from business cost pressure, except human and operation yiwai, also including each a times game download by brings of content distribution costs; mature of hardware company is faced more big of revenue pressure, according to industry people revealed, due to cannot from players at profit, enterprise internal KPI assessment of huge pressure had to makes game Hall operation team aimed at CP.
Insiders noted that, relative to the model of risk undertaken jointly by channel and CP, CPS, CPA, CPT and other limitations of the models better acceptance of the game not only under limited circumstances it is difficult to make money, it's hard to continue. In the course of investigation, technology found the TV game CP for this level of support is almost zero. CP made it clear that he hasn't made money, CPA, is better not to cooperate.
So here's the thing, if the CPA was rampant, will hit is one of the few video game manufacturers? some people familiar with the matter said, have seen quite a few vendors out of the video game industry this year, more than the whole of last year the number of. TV game of water does not attract developers in the hand into a bucket of gold, if channels want to yanguobamao, I'm afraid cooler by a mile to CP.
Time is not worth the candle
Former analysis we can see that, into patterns of change will no doubt increase pressure on survival of CP. Channels, this is a profitable thing?
Currently on the channel-sharing model is not uniform, but in the case of CPS models of sustainable plan to try to lobby only a small minority of the CPA model. CP has the right to choose in the channels of cooperation, coupled with some subsidies, CP now offers CPA model might just be to competitors. Further, if the platform is now the CPA model, video games developed in China ran aground or even backwards, until the wave of video games come that day, platform games resources may only be imported and cost than maintaining the channels of normal operating costs are much higher. According to industry statistics, the domestic video games a total of less than 200 a month only 2-3, paying the operating costs of the platform there is no too much pressure.
More deadly is that channel to CP's charging or pushing against the video game profits from the players, and the time is not ripe now. One veteran player points out that video-game user base currently less low quality do not open oil Salt store, until players have not, early payment or will cause users to evaporation, directly from the source containing video-game development.
Visible, even through a new revenue sharing model, ease the part of Hall pressure, perhaps only very brief appearance. From the experience we can also see the hand, strong, is also based on the CP had sufficient profitable and hand release also CP's copyright and many other issues. Reflecting, video game development have not yet entered the stage to the need to take into account the distribution of benefits details.
In fact, at the initiation stage of the video-game industry is facing equipment coverage, games, paid content, conversion rate and other challenges. CP is most concerned about control, adaptation and other directly related to user experience issues.
After all, players buy it is everyone's ultimate goal. Different purpose behind the decision we may know, but there is little doubt that, channel and CP is a Grasshopper on a rope. Some lobbies want to now come to pull the wool of CP's idea does not promote development of the industry.
Instead, it would be nipped in the bud. Video games dawn, need to channel and CP to protect; no cash inflow into classification of patterns, discussion or attempt to totally meaningless. At this stage the subject to find a way out of balance, stability is the consensus of the industry.
Finally, to borrow a game lobby CEO's words, hope there is no outbreak present smart TV can survive in a variety of ways to live.
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