We recently read a BI report, pointed out that so far United States consumers did not show interest in the wearable device, the root cause: lack of App that is meaningful to the user of the ecosystem.
First, related App on not more, and extremely dispersed in the distribution platform; second, can wear equipment basic in created a new user group, so it of App should from on intelligent phone and flat computer extends of thinking mode, and to do intelligent phone App do not to of thing, like Google glasses of Allthecooks App, it allows cooking recipes directly rendering front, makes user can make out hands cooking food.
Very interesting, Darma, founder of the just moved to Silicon Valley from Shenzhen this year Hu Junhao has also recently have a few ideas, core parts including a wearable device whirlwind of thought and reflection, directed at the development of wearable device has a core issue, that is, it gathers user information, but does not solve the problem.
We look at the key point of Hu Junhao.
What is a good wearable device
I think do a good wearable device must meet three conditions: first, according to the scenario, and its connection with human logic must be reasonable, not invasive is too strong; the second is to collect sufficient and accurate user information; the third is given to client solutions, pay attention not only to information, but to give solutions to users.
Invasive is too strong that, I, for example, now has a lot to do on the market such as sleep thing, but can you imagine to monitor sleep data, we wear watches or anything else to sleep? I think that is unlikely. In fact, like what not to wear when I go to sleep because it's too hard, so this and the contact definitely doesn't work, though it due to personal contact and closer together, to obtain more accurate data.
The second situation is, it ties a logical reasonable but not collected enough accurate data. For example, not long ago there was a product called Sense, which in addition to sleep, there are environmental monitoring, writing instruments to a user on the pillow, monitored through your mobile, but because the sensor is not reason enough, get your sleep information is not accurate.
The third issue is a more serious problem or more generally, that is, wearable device it does not solve the problem, which give the user some information, but no user solutions.
We may feel that it is very useful at first glance, but after a month, you will find that it can bring you the value of a few. For example, I bought myself a smart bracelet Fitbit, I found it user stickiness is not strong, I can not use it all. In fact speaking from the function, the pedometer now, is possible by using a mobile phone.
Go deep says, is this: like wearable devices can tell me today the number of steps I walked less than before, to effect it can be: maybe I'll go a little more symbolic, but it didn't really help me to solve the problem, my question is really motivating me to exercise. In other words, know just enough information.
For example, such as sleep wearable devices or smart home, it can monitor your environment, can you tell me when I sleep at night temperature is too high, how I sweat, and if the noise around my house is too big, and so on. But then what? As far as noise is concerned, then am I moving? So this is a wearable device with a very serious problem, namely, it does not really solve the problem.
Development trends
I think the development trend of wearable device, the first is "wearable". It will not necessarily need to wear on us, but in ordinary items, such as refrigerators, pillow, around the car, or install something in our quilt ().
Which means it does not need to change your habits, or minimize the user lifestyle changes possible. In fact, I now see that many products are in Silicon Valley in non-wearable equipments, such as there are products on the market are doing:
WiFi system detects the user through the user home beat; there is camera is a way, it can detect my posture, heart beat pulse, because now the camera's resolution is high, it can detect faces.
That is, the future direction of the wearable device is not binding, but is hoping to use the article as a stealth thing appear on the user's life, perhaps the user does not notice it, but it can help you, such as the direction we choose is the seat, and future products may be a smart mattress.
A second more accurate data and implementation. Data is the most fundamental data, and these data must be detailed enough, not to say that other data can be replaced. Intelligent cushion as an example, suppose I told the user that how much time do you actually have no meaning, because it can easily be replaced with smart bracelet Jawbone, or is it a easy to use an alarm clock instead.
You have to give to other users or other product information is no substitute for, I think the wearable device was first out of the function is a pedometer, because it can be implemented by mobile phone, which I would think would be quickly eliminated, and difference in steps is not important.
Third, in resolving the problem to the user solutions, future trends might be: data once it is known to improve, because just knowing there is no meaning, going to solve the problem. And I feel this problem may be technology-neutral, and ecological systems.
Examples just to sleep, all I need is a wearable device to help me monitor the temperature when you are finished, automatic intelligent help me correct temperature. In that sense, Sense if it can cooperate with thermostat Nest will do just fine, if I sleep well, directly to the thermostat Nest temperature regulation, which is to help users improve it to the user solutions, otherwise there is no meaning. Wireless charging technology mobile phones new
Part IV is a business model problem, wearable devices of a business model of the future may be bigger and data, that is in the collection of information and analysis information, and selling information. Everyone thought health is a great data, but your premise is that data is worth mining.
In my opinion, for example, user step is no mining sense, user psychology and behavior, I think we can dig deep; the second I know the temperature a bit, but it did not turn into a long-term sustainable business model, it would be useless.
In fact, I think, wearable device industry is a study of people, for example, some users with hand ring he got used to, but he did not like, they had just started someone ZEO Halo but failed, although his user data collection technology right, but is not welcome by the users, not accepted by the market.
After all, technology has many implementations, but most importantly through your mind, if you can find a market pain points. Such as the recent very popular App called Kool Nerd, it's made clothes, writing emphasizes on clothing, inspire more people borrowing celebrity publicity positive energy, it didn't make any technology.
Early entrepreneurs, technology may be a good starting point, but the longer it does, it will be a brain on a market judgment.
PS: am 27 years old Hu Junhao sensor technical background, fiber sensors are in the Singapore National University photovoltaic Professional doctoral thesis.
Darma will launch a smart seat next year, users sat, cushion to determine stress levels to help working people who are sedentary caused health problems. The seat price for early users for $ 99, Darma is now United States raise Kickstarter to raise the platform.
No comments:
Post a Comment