Saturday, June 18, 2016

New survey consumers enthusiasm for the wearable device is no longer

New survey: consumers ' enthusiasm for the wearable device is no longer

  In the past couple of years, wearable smart device has become a globally popular mainstream devices, you can put these intelligent product is worn on your wrist, arm, as well as various parts of the body. Because the concept of the Internet of things, wearable device also has infinite possibilities in technology innovation.

  However, so far, wearable smart devices is no longer so popular. Wei Feng network on August 31, recently, research firm Argus Insights survey results show that so far this year, consumer attitudes toward wearable smart device is becoming more and more indifferent. And before the more in-depth inquiry, we need to point out is that this survey did not use actual sales data as a reference, but by organizing consumer product feedback and social media discussion of inferred. Another Silicon Valley in terms of past and

New survey: consumers ' enthusiasm for the wearable device is no longer

  Argus Insights survey shows that consumer enthusiasm for the wearable smart devices at the end of 2014 reached its peak, many of the popular brands are constantly upgrading their products, but entered after 2015, and sharp decline in consumer demand for this type of equipment began in July and has reached the bottom.

  After Apple released news of watch products, wearable devices on the market to bring a lot of pressure, forcing manufacturers to break the current trend, thereby promoting wearable devices to become mainstream. There is no doubt that Apple Apple Watch watch product launch greatly increased consumer interest in wearable smart device, but consumer interest has reached its peak and then quickly faded.

  We can speculate that consumer wearable smart devices are still not satisfied, or rather, has continued to launch new products, but consumers have to buy their satisfying style, in no hurry to upgrade products. And both seek a breakthrough for the wearable smart device vendors, is not good news.

  Argus Insights believes that while Apple Apple Watch caught consumers ' attention in most of the time, but consumers have gradually turned to Fitbit, more wearable smart devices. According to market research firm IDC expected during the second quarter of this year, Apple Apple shipped 3.6 million Watch, ranks second in the global market for wearable, below the Fitbit's 4.4 million units.

New survey: consumers ' enthusiasm for the wearable device is no longer

  However, according to study results show that compared with the fitness tracking devices, consumer satisfaction with the smart watch is clearly higher. Argus Insights founder and CEO John Feland said that for consumers, Apple Watch, and Moto 360 and LG g Watch Urbane, intelligent watches products to more important than fitness, Fitbit bracelet.

  Argus Insights expects health bracelet, wearable devices, such as the need to provide consumers with additional functionality to compete with smart watch. Of course, health bracelet features no smart watches are so rich, but relatively cheap price is an very important part they attract consumers.

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