Bright Couture Shutting Its Doors. Could it be Reinvented?

Authentic Brands Organisation (ABG), the new owners of Bright Couture, have announced all classic locations will be shuttered by the end while using summer. ABG says it has a very new vision for the company and desires to15325 open 127 stores and in-store shops over the next five have the capacity to. Plans include stores in the United States and even international locations including New York City, Los Angeles while Vancouver by early 2015. All those store plans assume the rethinking of Juicy will attract a new adults of enthusiasts among pre-teen while teen customers. In order for this wish however , the new vision must delineate a new fashion trend, and introduce to be able to that will excite young people. And of course, it will be no shortage of existing and aiming competitors.

One such aspiring competitor is actually Hollister, I am impressed by the fact that Abercrombie fitch (ANF) will recast its Hollister as a fast fashion retailer, with a couple West Coast based vendors make sure that a nimble supply chain is going to infuse new fashions in its dealers. A major stumbling block at Hollister usually ANF management is looking for a new director for the Hollister chain. As I written before, qualified retail presidents continue to be hard to find these days. However , the rethinking indicates recognition that current diners demand a regular flow of innovative, new, innovative ideas—and that is a it is a great help for Hollister.

Juicy Couture iPhone 5 cases must have been a brand that shot up to the the top of the charts in the early 2000's. Formed in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor in L . a ., California, in its day the brand was most exciting and fresh, innovative while colorful. The company featured velour tracksuits and other fashions that included accessories, handbags, shoes, swimwear, fragrances or other accessories. Sales volume at the the busier was over $500 million. Bright was sold in better department stores like for example Bloomingdale's, Lord & Taylor, Bergdorf Goodman, Nordstrom, Neiman Marcus while Saks Fifth Avenue. In addition to hiking its own full price specialty stores, could possibly the brand opened over 100 retailers – which was a major error for my part. It tarnished the brand, cheapened the planning, and hurt the image and necessitate eroded. In the late 00's I observed big Juicy Couture departments greatly reduce in stores like Bloomingdale's. It was a symptom that sales were falling off, and the Juicy customer was interested in very new brands and looks that were available in extra departments.

Juicy iPhone 5 case was paid for in 2003 by Fifth as well as Pacific Company Inc. (formerly known as Liz Claiborne Inc. and now known as Kate Spade Inc. ) while was sold to ABG in 2013 for $195 million. Overhauling the organization is a tough assignment, since the provider} has to overcome the negative look and feel it created before it full-coverage its doors. If ABG's image is innovative and brings very new exciting fashion ideas to market, it's possible Juicy will regain acceptance. Nonetheless without its own stores it will be up to a whopping department stores to accept the new vision and again give the brand space in their dealers. ABG has given the new tools team five years to make it give good results. Even with support of new owners, seer leadership and the hope that shopping malls will give the brand another try, fit in not be an easy fix.